Feature Release: Theme Engine 2.0
Theme Engine 2.0 gives even more control to customize and refine your open-ended thematic coding - doubling down on quality and transparency.
This release gives you even more control to customize or adjust your finalized code frame in Fathom with the ability to:
Rename themes or groups, to reflect your strategic needs or preferences
Merge themes, to consolidate when you'd like a little less nuance
Reorganize themes, to ensure the code frame perfectly aligns with your strategic considerations
Create new groups or themes, if an additional strategic consideration comes up
Review and adjust individual response coding, giving you complete transparency and control
Nothing’s changed in terms of the speed and quality you expect of Fathom thematic coding and text analytics.
You can still upload to Fathom, provide a little strategic guidance, and receive a fully coded data set with theme groups, detailed themes, sentiment and insights - ready for rigorous analysis and streamlined reporting in the analytics dashboard.
Thematic coding is still human supervised, so you can jump into analysis knowing your themes and insights are accurate and human verified.
But now, you can also make any final tweaks or adjustments, giving you absolute transparency and final control!
Book a demo to see for yourself!
Book a demo to see for yourself!