The highest quality text analytics in a delightful interface.
Fathom’s human-in-the-loop platform delivers thematic coding with unparalleled nuance, detail and accuracy in a delightfully easy to use and powerful analytics interface.
Unlock insight from open-ended data
with the clarity you need to act on it
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Step 1: Upload your responses
Import open-and close-ended data to Fathom from any survey platform or customer feedback tool, in any of 136 languages available. Choose to have Fathom from scratch, or work with an established code frame. To increase the strategic acuity of your code frame, add a bit of context about your research goals. The platform integrates with hundreds of tools and all standard file formats. Data security is paramount throughout the process.
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Step 2: Uncover clear themes in your data
Our human-in-the-loop natural language processing system can analyze thousands of open-ended responses to find clear, actionable themes. Every code-frame is customized to reflect the nuance of your data, with nested themes and subthemes. Coverage and accuracy are unparalleled. And easy search functionality empowers you to validate the coding and the leftovers.
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Step 3: Analyze & understand your audience
Explore how people think and feel through our interactive dashboard. Explore sentiment, key themes and sub-themes, and trends over time. Segment your sample by key demographics, appended data or quantitative questions. Move seamlessly between themes and raw responses.
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Step 4: Inspire bold action
Curate and share actionable insights that empower your stakeholders to confidently act with strategic clarity and deep empathetic understanding. Share charts, graphs and select verbatim responses, export crosstabs to easy integration, or invite stakeholders to curated views within your dashboard.
Combining the Best of Human + AI, Built for Researchers
Our technology empowers researchers to bring strategic judgement and context-specific understanding to the analysis of open-ended data sets. Fathom is a human-in-the-loop solution that keeps the researcher in the driver seat every step of the way. Sophisticated use of LLMs are combined with interactive machine learning, clustering algorithms, proprietary models, powerful statistics and smart design for powerful analysis - that together transform verbatim analysis into a delightful experience, that fosters trust and drives value.
Who is it For?
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Fathomer subscribers are split pretty evenly between brand side teams, and research agencies. Both cut open-ended analysis time by at least 75% while increasing the quality of thematic coding. Fathom also offers features and functionality custom built to meet the unique needs in house teams ,and those of the consultants who support them!
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Uncover actionable insights from customer feedback, empowering you to reduce churn, optimize the customer journey, and enhance overall satisfaction. Drive customer loyalty, improve retention rates, and stay one step ahead of the competition with our user-friendly platform.
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Uncover emerging trends, understand sentiment, and map brand perception with speed and nuance. Context adaptive themes and insights from unstructured text data empower you to understand what matters and why, for all your key market segments.
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Leading pollsters and researchers leverage Fathom to map and track key themes and priorities associated with entrenched or emerging issues, and better understand drivers of public opinion. With Fathom, you can include open-ended questions on complex topics, at scale, and analyze with the nuance and detail necessary to inform campaign or policy decisions.
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Foster employee satisfaction and retention with the Fathom text analytics dashboard. Quickly uncover insights from unstructured text data and understand employee sentiment, to improve engagement, address concerns, and cultivate a positive workplace culture.
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Fathom supports many of the largest professional and industry associations in North America, as well as national unions and non-profits, to better understand and advocate for their members and stakeholders.
Platform Solutions
Explore breakthrough insights that reveal what people truly think and feel—and why
