Unlock the deeper understanding you need to win hearts and minds

Identify the priorities, emotions and lived experiences driving support for issues, candidates and causes. Fathom empowers pollsters and researchers to get the depth of focus group, at the scale of polling.

Public Polling

Understand what’s driving support & why with Fathom text analysis

  • Center the voices of any community in the decisions that directly impact them

  • Map the priorities, emotions, beliefs and values driving key segments

  • Eliminate the lag time between open and closed ended analysis

  • Find the insights you didn’t know to ask about in closed-ended questions

  • Report and advise on open-ended data quickly and confidently

thematic coding in text analysis tool

Fathom Features

  • Thematic coding

    Our proprietary technology processes and analyzes raw survey data, so you don’t have to waste time and resources poring over spreadsheets.

  • Summary Insights

    Streamline analysis and reporting with AI summaries produced from coded data, providing accurate and editable insights by theme, question and across the data set.

  • Segmentation

    Compare responses by demographics or behavioural indicators to identify meaningful trends and patterns between key segments.

  • Sharable Findings

    Download and share charts, crosstabs and verbatim responses. Invite internal or external stakeholders to select dashboards.

  • Dynamic Search

    Easily explore feedback using key words or phrases you care about. Seamlessly look across responses to see answers in your audiences’ own words.

  • Nested Themes

    Analyze and report with the ‘right’ level of nuance by expanding or contracting nested themes and sub-themes for any audience.

  • Sentiment

    Easily interpret the sentiment of responses, or explore themes within sentiment segments to understand drivers of emotion.

The efficiency of AI + the nuance of human guidance

Step into the future of public opinion research where LLMs and cutting-edge AI empower researchers and pollsters to do what they do best. 

  • Our system leverages the best of human judgement and AI capabilities

  • Customize, guide and refine your analysis to align with your strategic priorities

  • Transparency throughout makes it easy to validate or update the themes and insights

A platform to understand people in their own words

  • Save time processing open-ended responses

    Analyze thousands of responses at once, saving your team valuable time and resources.

  • See all your open-ended data in one place

    Explore the trends in one easy-to-use dashboard—with the ability to filter and compare across segments

  • Focus on finding the story in your data

    Easily share insights that guide decisions and unlock a deeper understanding of your base, persuasion and opposition segments.

Ready to Get Started?