Unlock the deeper understanding you need to fuel business growth

80% of business intelligence is unstructured, and the most valuable insights are text. Understand and act on the insights that business leaders can longer afford to ignore.

Market Research

Identify and act on consumer trends as quickly as they change with Fathom

  • Track how customers perceive and discuss your brand in their own words

  • Extract insights from surveys, reviews, forums, and customer feedback

  • Uncover emerging trends, preferences, and behavior patterns

  • Find the hidden insights you didn’t know to ask about in quant questions

  • Quantify feedback on product features, ads and new ideas to drive innovation

thematic coding displayed in chart from text analysis software

Fathom Features

  • Thematic coding

    Our proprietary technology processes and analyzes raw survey data, so you don’t have to waste time and resources poring over spreadsheets.

  • Segmentation

    Analyze theme distributions in coded data across demographics, behavrioral or other segments to identify meaningful trends and patterns .

  • Summary Insights

    Streamline analysis and reporting with AI summaries produced from coded data, providing accurate and editable insights by theme, question and across the data set.

  • Dynamic Search

    Easily explore feedback using key words or phrases you care about. Seamlessly look across responses to see answers in your audiences’ own words.

  • Nested Themes

    Analyze and report with the ‘right’ level of nuance with dynamic themes and sub-themes that expand or contract to meet your needs.

  • Shareable Findings

    Download and share, charts, crosstabs and verbatim responses. Invite internal or external stakeholders to select dashboards.

  • Sentiment

    Easily interpret the sentiment of responses, or explore themes within sentiment segments to understand drivers of emotion.

AI text analysis with the nuance of human guidance

Step into the future of market research with LLMs and cutting-edge AI that empowers researchers to do what they do best. 

  • Our system leverages the best of human judgement and AI capabilities

  • Customize, guide and refine your analysis to align with your strategic priorities and research goals

  • Transparency and nuance at every step provides the visibility you need to advise, and the quantifiable outputs your stakeholders or clients need to act

detailed hierarchy in thematic coding of customer feedback

A platform to understand people in their own words

  • Save time processing responses and feedback

    Analyze thousands of responses at once, saving your team valuable time and resources

  • See all your open-ended data in one place

    Explore the trends in one easy-to-use dashboard—with the ability to filter and compare across segments

  • Focus on finding the story in your data

    Easily share insights that guide decisions and unlock a deeper understanding of your current customer or target market

Ready to Get Started?

Request demo to unlock your free trial with 1000 responses