Your Path to Better Insights: Explore Text Analytics Resources

Customer Success & Key Insights: Discover Fathom’s Impact

  • PBS uses Fathom Text Analytics for Audience Insights

    PBS Unlocks Audience Insights and Drives Impact with Fathom Text Analytics

    READ CASE STUDY
  • text analysis for technical product language

    Emerald Research turns open ended data into business wins with Fathom

    READ CASE STUDY
  • market researcher using text analysis tool

    TWI Surveys radically reduces time to value with Fathom text analysis

    Read Case Study
  • text analysis for video game industry

    Ganymede Games uses open-ended feedback to disrupt the game industry

    Read Case Study

  • Insights in Action: Perceptions of Jobs and Employment in America

    Read insights

Get Ahead: Join Upcoming Text Analysis Webinars

  • Open-Ended Questions for Advanced Research:

    WEBINAR: April 15 @ 10PT/1ET

    Open-ended questions are the lifeblood of high-quality research — but not all open-ended questions are created equal. Join us to get into the nitty-gritty of designing open-ended questions for both bespoke research and tracking studies. Come see how!

    JOIN WEBinar

  • COME GET A DEMO: April 2-3

    Fathom will be on the ground at Quirks Chicago April 2-3 doing live Demos of FathomPro! And of course, we’ll have our fun giveaway! Come see how this new feature set gives even more control to align your code frame with exactly your research goals.

    Connect at Quirks

Up your Game: Virtual Webinars and Guides

Get the Latest: Updates, Releases & Musings

Check out the Fathom Blog Text Analytics that Actually Works for updates about the team, product and feature releases, and methodological musings about AI, text analytics and the research sector we love!

Featured
How to Ask Open-Ended Questions that Answer “the Why” (hint: ask a “What”)
How to Ask Open-Ended Questions that Answer “the Why” (hint: ask a “What”)

Getting to “the why” is the panacea in research - and open-ends are a treasure trove of value meant to deliver this. But if you're struggling to get detailed customer feedback or rich verbatim responses, the challenge may be in how you phrase your questions. Here’s how to fix that!

Feature Release: Saved and Persistent Custom Segments
Feature Release: Saved and Persistent Custom Segments

Analyzing segments of coded-open-ended data is more delightful and powerful than ever in Fathom! Check out the new features to create and save Custom Segments in the platform.

Unlocking the Value of NPS & CSAT:
Unlocking the Value of NPS & CSAT:

In this FAQ, we’ll show you how to design, write, and analyze open-ended follow up questions for NPS and CSAT surveys, to maximize the value of your feedback.

Start Crushing Open-Ended Analysis

Give Fathom a try for yourself