Tovah talks transformative text analytics with “Now that’s significant'“
Text analytics that transforms market research.
That's one of the topics our cofounder Tovah Paglaro discussed with Michael in the latest podcast episode on Now That’s Significant.
We had a conversation that covers a breadth of topics:
The problems that insights teams have traditionally faced with qual-at-scale, and how Fathom is helping them to overcome open-ended challenges.
Slashing open-ended analysis time by 85%+
Removing friction with clients for agencies and consultants by bringing trust, transparency and rigour to qualitative text analytics to help consultants and their clients align quickly and confidently on the themes and insights that matter
Empowering Customer Insights teams with the nuance and clarity needed to feed actionable insights to Product
The general feeling that market researchers have towards text analytics.
The trends that are driving mixed methodology research design & qual-at-scale approaches
The skepticism towards text analytics in market research; and how we finally create text analytics that works
Why researchers know it’s more important than ever to include open-ended questions
Tovah’s founder journey and love of story, and how that drove us towards the creating a next-generation text analytics platforms by researchers for researchers
Why people’s story’s matter and always well
The reasons that we centre ethics and human-centricity in all that we do
What it’s like to be a founder in the moment of AI transformation, and how we build with a ton transparency