CATCH WHAT YOU MISSED
Dusting off NPS & CSAT:
Text Analytics for a New Era of Insight
Is your NPS and CSAT data gathering dust? It's time to shake things up and unlock the true potential of your customer feedback with text analytics!
Traditional surveys often fall short, especially when it comes to digging into those rich open-ended responses. That’s high quality text analytics makes all the difference!
Don’t miss this opportunity to revolutionize your approach to NPS and CSAT data analysis.
Agenda Highlights:
The Role of Open-Ended Responses: Why they matter and how to harness their power.
Survey Design Options for NPS & CSAT: Detailed exploration of effective designs tied to business outcomes.
The Role of Text Analytics: Pattern detection, driver analysis, and summarization to enhance your insights.
How Often to Analyze Data: Best practices for meaningful trend analysis
You’ll discover how with text analytics you can:
✅ Enhance Survey Impact: Learn how an improved NPS battery —with positional, segmented, and specific follow-up “why” questions— can unlock richer insights from your open-ended responses.
➡️ Leverage Text Analytics: Discover how Fathom’s advanced text analytics can transform unstructured feedback into clear, actionable data. Dive deep into the reasons behind customer ratings and uncover trends in sentiment and hidden issues that traditional scores might miss.
✅ Tailor Your Approach: Explore three improved approaches—one that retains the existing NPS structure for continuity, and two that reimagine survey design for greater impact and precision.
➡️ Drive Real Action: Understand how to make your tracking insights more actionable, ensuring they lead to meaningful improvements the things that matter most to the business and bottom line.
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