JOIN WEBINAR
Text Analytics in Uncertain Times:
Open-Ended Data to Navigate What’s Next
Join Fathom CEO Michiah Prull to discover the power of open-ended feedback for navigating surprising shifts, emerging trends, and unprecedented challenges.
Why spend 30 minutes streaming this webinar?
➡️ Get practical tips for designing open-ended surveys that deliver clarity in the chaos
➡️ See real-world examples of how open-ended insights can drive strategic decision-making
➡️ Learn how Fathom combines AI with human expertise to deliver unmatched insight
This session is designed for market researchers, public opinion professionals, and consumer insights leaders looking to gain a strategic edge in navigating uncertainty.
In times of immense uncertainty, one thing is clear: traditional metrics alone don’t cut it. Open-ended survey questions are a uniquely powerful tool to uncover the surprising, the unprecedented, and the rapidly emerging shifts shaping our world.
In this webinar, Fathom CEO Michiah Prull will share hard-won lessons from years of helping organizations and campaigns respond to unpredictable and unprecedented events from pandemics, to impeachments, to sudden market shifts and more. He’ll explore how designing effective open-ended survey questions and analyzing with advanced text analytics can help you surface uniquely powerful insights in the most volatile times.
You’ll leave equipped to:
✅ Unlock deep insights into rapidly shift and unprecedented issues with open-ended survey designs
✅ Capture nuance and complexity in real time leveraging text analytics
✅ Gain confidence in your ability to respond to uncertainty
Whether you're navigating the next big crisis or just trying to stay ahead of the curve, this session will prepare you to uncover insights that matter—no matter what comes next.
About the Speaker
Michiah Prull, CEO and cofounder of Fathom, brings deep expertise in market research and analytics. Having worked with leading agencies and corporate brands to make sense of complex and fast-changing landscapes, Michiah understands the critical role open-ended listening plays in uncovering the insights that drive success.
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