Turn Open-Ended Data into a Decisive Advantage with Quality Text Analysis
Don’t miss nuance, detail or value in your open-ended survey data. Fathom’s human-supervised AI text analysis software uncovers the rich details hidden in responses and feedback from consumer insights, market research and public opinion research. For teams who demand accuracy and depth, Fathom delivers insights you can trust—so you can make smarter decisions with confidence.
Consumer Insights
Uncover actionable insights from customer surveys and feedback, empowering you to reduce churn, optimize the customer journey, and enhance overall satisfaction. Find trends over time in NPS follow ups, drivers of customer loyalty and retention in feedback surveys, or detailed reasons for churn in cancellation surveys. Whether your surveys are bespoke or standardized, Fathom can process your open ended responses with nuance and accuracy.
Employee Insights
Foster employee satisfaction and retention with the Fathom text analytics dashboard. Quickly uncover insights from unstructured text data and employee sentiment, to drive data-driven decisions, improve engagement, address concerns, and cultivate a positive workplace culture. The highest level of data security means you can explore and share verbatim responses associated with key themes, while maintaining the trust confidentiality of your employees.
Public Polling
Extract valuable insights from unstructured text data swiftly, enabling you to gauge public sentiment, map entrenched or emerging issues, and understand the pulse of the population. Make data-driven decisions and inform policy-making by understanding not just what matters, but why. Cut the coding and analysis time for your open-ended survey questions by 75% so you can advise and respond quickly and confidently to changing political or cultural moments.
Market Research
Unleash the power of text analytics to fuel your market research. Fathom delivers valuable insights from unstructured text data, enabling you to uncover emerging trends, understand sentiment, and map brand perception with speed and nuance. From new market research to product testing, understand what matters why, for all your key market segments.
For Brands and Agencies
Built by researchers, for researchers. We delight in the research process and have built solutions to simplify analysis and make result sharing effortless. Trust Fathom’s accuracy, speed, and context specificity to reduce time to value, while elevating quality and driving up overall value.
