ESOMAR’ 20 questions for AI-based research and insights products
ESOMAR released a checklist to help researchers assess AI-based products & services. Here's part 1 of 3 with our response!
AI in market research should help humans (not replace them!)
It’s clear that our industry is at a crossroads of two very different visions for the future – one in which AI systems conduct research from start to finish and largely replaces the researcher - and another in which AI is woven throughout the research process to assist the researcher at each step. Here’s why we at Fathom believe in the later.