Top Moments & Candidate Perceptions from the 2024 Presidential Debate
500+ Americans were asked open-ended questions following the Presidential debate. The results paint a nuanced picture of key moments and candidate perceptions for different segments
AI in market research should help humans (not replace them!)
It’s clear that our industry is at a crossroads of two very different visions for the future – one in which AI systems conduct research from start to finish and largely replaces the researcher - and another in which AI is woven throughout the research process to assist the researcher at each step. Here’s why we at Fathom believe in the later.