AI in market research should help humans (not replace them!)
ai, artificial intelligence, market research Tovah Paglaro ai, artificial intelligence, market research Tovah Paglaro

AI in market research should help humans (not replace them!)

It’s clear that our industry is at a crossroads of two very different visions for the future – one in which AI systems conduct research from start to finish and largely replaces the researcher - and another in which AI is woven throughout the research process to assist the researcher at each step. Here’s why we at Fathom believe in the later.

Read More