How to Ask Open-Ended Questions that Answer “the Why” (hint: ask a “What”)
Getting to “the why” is the panacea in research - and open-ends are a treasure trove of value meant to deliver this. But if you're struggling to get detailed customer feedback or rich verbatim responses, the challenge may be in how you phrase your questions. Here’s how to fix that!
Feature Release: Saved and Persistent Custom Segments
Analyzing segments of coded-open-ended data is more delightful and powerful than ever in Fathom! Check out the new features to create and save Custom Segments in the platform.
Unlocking the Value of NPS & CSAT:
In this FAQ, we’ll show you how to design, write, and analyze open-ended follow up questions for NPS and CSAT surveys, to maximize the value of your feedback.
Feature Releases: Stat Assist - Identify statistically significant signal in open-ended responses
Stat Assist helps you surface statistically significant signal in open-ended themes — empowering you to quickly spot patterns that can drive smarter strategies and faster decision-making.
Welcome Jennifer & Lisvet!
We are thrilled to introduce two fantastic new team members who have joined us at Fathom: Jennifer Cao as Data Processing Manager and Lisvet Parra as Data Processing Coordinator.
Top Moments & Candidate Perceptions from the 2024 Presidential Debate
500+ Americans were asked open-ended questions following the Presidential debate. The results paint a nuanced picture of key moments and candidate perceptions for different segments
Feature Releases: Question and Survey Summaries
Summaries streamline analysis and reporting, with accurate and editable top-line summaries and insights, based on accurately coded open-ended data.
Fathom is SOC2 Certified!
We’re thrilled to announce that Fathom has achieved SOC 2 certification, underscoring our unwavering commitment to data security and privacy.
Feature Releases: SPSS
SPSS has now been added to the fully supported file formats available in the Fathom text analytics platform.
ESOMAR’ 20 questions for AI-based research and insights products
ESOMAR released a checklist to help researchers assess AI-based products & services. Here's part 1 of 3 with our response!