Feature Release: Saved and Persistent Custom Segments
Analyzing segments of coded-open-ended data is more delightful and powerful than ever in Fathom! Check out the new features to create and save Custom Segments in the platform.
Unlocking the Value of NPS & CSAT:
In this FAQ, we’ll show you how to design, write, and analyze open-ended follow up questions for NPS and CSAT surveys, to maximize the value of your feedback.
Feature Releases: Stat Assist - Identify statistically significant signal in open-ended responses
Stat Assist helps you surface statistically significant signal in open-ended themes — empowering you to quickly spot patterns that can drive smarter strategies and faster decision-making.
Welcome Jennifer & Lisvet!
We are thrilled to introduce two fantastic new team members who have joined us at Fathom: Jennifer Cao as Data Processing Manager and Lisvet Parra as Data Processing Coordinator.
Top Moments & Candidate Perceptions from the 2024 Presidential Debate
500+ Americans were asked open-ended questions following the Presidential debate. The results paint a nuanced picture of key moments and candidate perceptions for different segments
Feature Releases: Question and Survey Summaries
Summaries streamline analysis and reporting, with accurate and editable top-line summaries and insights, based on accurately coded open-ended data.
Fathom is SOC2 Certified!
We’re thrilled to announce that Fathom has achieved SOC 2 certification, underscoring our unwavering commitment to data security and privacy.
Feature Releases: SPSS
SPSS has now been added to the fully supported file formats available in the Fathom text analytics platform.
ESOMAR’ 20 questions for AI-based research and insights products
ESOMAR released a checklist to help researchers assess AI-based products & services. Here's part 1 of 3 with our response!
AI in market research should help humans (not replace them!)
It’s clear that our industry is at a crossroads of two very different visions for the future – one in which AI systems conduct research from start to finish and largely replaces the researcher - and another in which AI is woven throughout the research process to assist the researcher at each step. Here’s why we at Fathom believe in the later.